How Much Money Does the Asian Mobile Games Market Make?
In Japan, mobile game revenue is expected to hit $6.32 billion in 2018. China, meanwhile, recorded mobile game revenues of $14.6 billion in 2017. India, an emerging market, will have made an estimated $1.167 billion in revenue from mobile games by the end of 2018.
The Asian market – including southeast Asia and India – is huge and rapidly growing. In India, for example, phones are low cost. Therefore, it is easier to access mobile games in the country than it is console games or PC games, which often require high-end specs. With many manufacturers domestic, high-end smartphones are also affordable in China, and an estimated 663.37 million people in the country own a handset. Since video game consoles are largely unavailable in the region, mobile games have prospered.
Japan also has a preference for portable gaming; that, coupled with console games keen to appeal more to Western audiences, led (non-Nintendo) console sales in the country to dwindle and mobile gaming to thrive.
These regions can seem like tough nuts to crack, but looking at the list of the most popular mobile games in each could offer some inspiration to developers. In India, 8 Ball Pool, Clash of Clans, Clash Royale and Candy Crush Saga still rule the roost, while in China, homegrown titles like Honor of Kings, Knives Out and QQ Speed are on top. Japan’s most popular mobile games include Puzzle & Dragons, Disney Tsum Tsum and Pokémon GO.
The mobile games industry is big and valuable and it only takes one hit mobile game to make a genre explode in popularity. So whatever new games and trends arrive in 2019, it will be fascinating to see how the industry develops.