Breakfast & Beverages Like Bubble Tea Seeing Hot Demand On GrabFood App
Entrepreneur Asia Pacific spoke to GrabFood’s head of business development and partnership about
new food trendsBy Aparajita Saxena November 9, 2019
Bubble tea and roasted, premium coffees, among other beverages, are seeing a huge uptick in online orders placed between lunch and dinner, as peckish customers look to satiate their midday hunger pangs, Saad Ahmed, head of business development and partnership at Singapore unicorn Grab’s food delivery platform told Entrepreneur Asia Pacific in an interview, adding the growth in ‘snack-time’ meals is becoming quite significant for the company.
Breakfast and late-night dinners are also two meal-times that are seeing more orders on the app, apart from lunch and dinner, and GrabFood says it is trying to build a stronger presence in those meal slots by offering 24-hour food deliveries.
“We’re noticing that customers want their food on demand, all hours of the day, and we want to be the go-to app for meals at all times,” says Ahmed.
Grab launched its food delivery business in Singapore in 2016, but gained a significant foothold outside its domestic market after the company acquired Uber’s regional operations, including UberEats.
Now present in over 200 cities across Southeast Asia, the company’s food delivery platform is a market leader in five of the six countries it is present in.