LOOK: Filipinos encouraged to ‘Own Your Masterpiece’

Central business districts and cities are gradually coming back to life. Flocks of commuters and motorists are once again frequent on the highways in Metro Manila. 

To capture the attention of these busy travelers, a digital billboard has posed the question: “Ready to own your masterpiece?”

Commuters started to take notice of the striking images of everyday-life which highlights photographic masterpieces that lie within the seemingly ordinary life. vivo’s billboards featured contents from the patriotic shot of the Philippine national flag, a candid photo of a kalesa rider, to people passing through a city bridge. The photos depict simple moments in life, presented in grand and vivid portraits. Paired with the challenge of owning your masterpiece, vivo’s ads inspire the desire to make every moment count.

A masterpiece in the making

In their billboard, the company promises that a technological work of art for professional imaging is coming to the Philippines. As one of the country’s leading smartphone brands, this could be a nod to vivo’s partnership with ZEISS to deliver state of the art tech devices.

For the techies and digital enthusiasts, this is a cause for excitement. With many devices and gadgets rumored to soon hit the local market, it leads one to wonder which model in particular vivo is gearing to launch.

Given the quality of the photos featured in the ads, the “technological work of art” that will be announced soon may be a high-powered camera in the body of a vivo smartphone that can help enable Filipinos to capture their own masterpieces. Until more details are revealed, tech fans and commuters catching sight of the billboards are to wonder what the vivo ads could be alluding to.

Prizes await those who find the masterpieces

Excitingly, vivo has announced through its social media channels that it will be giving away prizes for those who will be able to spot and take a selfie with these larger-than-life ads. 

Their Find the Masterpiece promo will accept entries from May 31 to June 7 from their followers. Those who will be able to take a snapshot with one or two locations may win vivo merchandise. Meanwhile, those who can catch all three billboard locations will be eligible to win tickets to the Clark Hot Air Balloon Festival. Five winners of the said grand prize, along with the consolation prize winners, will be announced on June 8.

The billboard locations will be revealed via the official vivo Fam PH community page. So, for those looking to score merch and Clark Hot Air Balloon Festival tickets from vivo, the search is on.

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